About Us

CulTRUE helps organizations confidently answer the question:
“Does your company have the culture you say it does?”

It’s common for organizations to lean on their core values to describe their culture.

Yet in reality, it’s the alignment of culture and your people’s fulfillment from work and relationships in the organization that shape your reputation and impact your organization’s ability to grow and thrive.

Wouldn’t you like to know, with certainty, if your employees are all in? What if you could find out what it would take to make and keep a fulfilled, high performing and thriving workforce?

With CulTRUE, you can.

 
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CulTRUE is an organizational culture solutions company that helps organizations win with their employees by making confident, well-informed cultural shifts to increase employee fulfillment and improve business performance. CulTRUE also provides a portfolio of professional services to support your diversity, equity and inclusion efforts and leadership and talent development programs.

Learn more about  CulTRUE advisory services.

We are driven by a single Purpose: To help people get more out of work and life than they ever thought possible. 

The CulTRUE Vision: A world where everyone is truly fulfilled.

Our Mission: To accelerate the alignment of employee fulfillment and company culture, producing optimal growth and performance.

 

Meet Our Leadership Team

CulTRUE is headquartered in Research Triangle Park, North Carolina.  Our leadership team and associates are experienced business leaders with experience across numerous industries and settings leading culture shifts, organizational change and leadership development resulting in improved company performance.

D. Keith Pigues
Cofounder and CEO
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Tara Jaye Frank
Cofounder and Executive Consultant
Mary Choi Kelly, Ph.D.
Cofounder and Chief Strategy Officer
Ernest Quarles
Cofounder and Chief Technology Officer
Zee Khan
Cofounder and Chief Customer Experience Officer
Jackie Smith
Finance and Operations Leader
Vicki Dennis Frye
Marketing Leader

Board of Advisors

Candace Steele Flippin, D.M.
Candace is a noted workplace thought leader in all things Millennial and Generation Z, as well as an acclaimed researcher, author and speaker. She is also a seasoned communications executive with experience in the healthcare, financial services and industrials.
Barjinder Singh, PhD.
Barjinder is a leading authority on Organizational Behavior, Human Resource Management and Business Ethics. His research has been published in several leading academic journals and presented at both national and international conferences. Dr. Singh currently serves as Assistant Professor of Management in Love School of Business at Elon University.
Kelvin Walker
Kelvin has spent more than two decades in various aspects of the private equity industry with leading organizations delivering impactful results for investors and portfolio companies. He now leads the Dallas Citizens Council.

The Company We Keep